ABOUT

Launched in 2018, SIRAN Jewelry—meaning ‘beauty’ in Armenian—was created to blend originality with practicality in diamond jewelry. Our goal is to become a leading name in fashionable diamond pieces, crafting each collection with unwavering passion and meticulous precision. We are dedicated to uplifting our community and building deep connections with our clients.

We aspire to be a love mark brand, one that resonates deeply with those who seek both elegance and meaning. Embracing collaborations and partnerships with like-minded visionaries, we continuously strive to offer our customers innovative and inspiring experiences. With SIRAN Jewelry, every piece is crafted to tell a beautiful story.

BACKGROUND

SIRAN Jewelry by IRAM is part of Egypt Gold group, the leading diamond and gold conglomerate in Egypt. Established in 1935; since its humble beginnings as a gold retailer in Suez City in 1935, this four-generation family business has set the standard for excellence in jewelry manufacturing, renowned for its innovation, elegance, and excellency. The group evolved with the times, launching the luxury diamond brand IRAM Jewelry, and subsequently, SIRAN Jewelry. Today, these enduring qualities continue to define their legacy in the world of fine jewelry.

COLLABORATIONS

Embracing its commitment to empowering talent and inspiring the creative community, SIRAN Jewelry has always prioritized selective yet impactful collaborations to elevate the clients’ experience. From the very beginning, SIRAN sought to go beyond offering exquisite diamond jewelry: it aimed to deliver thrilling experiences and foster creative connections that contribute to its success as a leading fashion jewelry brand.